Friday, May 4, 2007

"The Body Shop" much more than silky skin...



The Body Shop

Once upon a time, long ago in the land of England, there lived a woman who became a Dame that didn’t yet know the Belle she’d become.
Anita Roddick was a poor wife and mother of two. One day, in 1976, her husband headed off on a donkey for a long journey of six months, in search of funds for charities. Ms. Roddick, now in charge of the family, opened their very first store. The small and damp depot neighbored the local morgue and overtures the naming of the place, “The Body Shop.”
While the morgue offered a preparation for the viewing of the finality of death, her new yet obscure vision offered revitalization. Somewhat desperate yet rather humbly ambitious, Roddick accepted the location despite its rancid appearance. The new proprietor ridded it of mold and covered the walls in green paint. Being rather strapped for cash, she used urine bottling to hold her new skin care product line.
According to legend… well according to Pasadena California store manager, Ann Greenwood; the owner survived the morbid store condition by adopting the environmentalist eco- “Green” concept, starting its first regulation. “Every six months, products are checked by quality assurance teams to ensure ingredients are environmentally friendly and if they are not they’re pulled from shelves immediately,” said Greenwood.
Bottling remains modest however are a far cry from the original urine samplers, products are packaged to complement your bath or bedroom and the contents are the finest. “The salts used are from West Africa, we don’t use Dead Sea Salt, as the Dead Salt is pulled from the rock of the oceans.” The Olive Oils are best pressed from Italy, Aloe from the plants of Guatemala and Soy-Oil from the beans of Brazil.” With over 6,000 products to choose from, they share a unique similarity, each has no ingredients that effects or harms the earth, its atmosphere and none are animal-tested.
One product on the Spa Wisdom line of products called, “Africa Spa Salt Scrub” was a complementary take home try. It has a crème base, containing both Cocoa and Shea Butters. It is Wonderful!!! My desert cracked hands immediately experienced a change. Once I completely indulged in the Spa Treatment my clothes even felt softer. The smell both relaxed and calmed. This product has a follow-up skin balm.
The look of the modernized market includes the names of the countries that contribute on large background views of the leaves and country sides. There are oils for the body as well as home burner varieties. The store’s ambiance left one afloat on levels of sight and fragrance, a beautiful shopping experience.
The multi-chain currently operates 2,100 stores in over 55 countries world-wide. “The Body Shop gives back to areas with no money or schools,” Greenwood explained their current gift giving ideas. In a recent interview on http://www.wise-woman.net/ the idea of community trade as a way of contributing is expressed by Roddick as one of the biggest insights she’d ever received, “Poverty was the big dilemma. How can you deal with poverty? So I thought, well, why can’t we work with village economics, we go into villages. Go and look at family farmers or women’s cooperatives, buy from them and what they are harvesting. We’ll put it into our products and hey, you’ve got a village, a community that’s economically sound, and there is no freedom without economic freedom and so, that was the start of community trade and that to me is the heartbeat of “The Body Shop.”
For more information on “The Body Shop,” visit www.TheBodyShop.com or www.TheBodyShopInternational.com.

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St. Louis, Missouri, United States
U.S Broadcast Journalism Major Alicia Miller is a former student news director at Florissant Valley Community College. She served in this capacity during the September 11th tragedy and is currently a student at California State University-Long Beach transferring from Webster University in Webster Groves Missouri. Ms. Miller hopes to begin the first student organization to serve the publics need for “the students perspective” called “USC Road Rulz: On Assignment,” after returning from The Washington Center for Internships and Academic Seminars in the fall of 2008, with this organization, she anticipates contributing $100,000.00 annually to Sigma Delta Chi to award $5000.00 in scholarships to students who meet the student activities criteria. Upon graduation, Alicia Miller will service the community through meeting her ethical and journalistic duty to society by producing news that is informative, entertaining and based on the changing world in which we live. Thank you for reading her first public publication, “The BastMeau.”
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